"In an era where people are struggling with discipleship, diving into the words of Jesus is one of the best things you can do. I love how Red Letter Challenge makes it easy to get an entire church diving deeper into the teachings of Christ."
Carey Nieuwhof - Founding Pastor of Connexus Church, Author and Speaker

What Is Red Letter Challenge?

Red Letter Challenge is a dynamic 40-day experience that helps people more effectively follow Jesus Christ! Do you and your congregation have what it takes to truly follow the words of Jesus?

Why Do the RLC?


growth of your small groups in 40 days!

40Days is
all it takes

to increase volunteer engagement, giving, and outreach at your church


of pastors highly recommend!

15,000 +

have completed the RLC. Is your church next?

What's Included

  • RLC 40-Day Workbooks
  • RLC Small Group DVD's/Videos
  • RLC Small Group Guides
  • RLC Kids Weekly Curriculum
  • RLC Sermon Manuscripts/Videos
  • RLC Graphics Package
  • RLC Swag (Bracelets or Fridge Magnets)
Quantities over 50 receive a phone call from Pastor Zach Zehnder to help implement RLC in your setting.


This is more than just a 40-day challenge, it is a simple discipleship tool that will help you encourage your people to not only hear what God is saying but to apply his words where they live, work, and play.
If you feel like you were made for something more or if you are tired of checking religious boxes, the Red Letter Challenge is for you! By challenging people to go back to the good news message of Jesus, I truly believe this will help you find the life you were made for.
We are thrilled with how things are going with RLC! Our worship attendance has increased, the number of people in small groups has grown dramatically, and the enthusiasm of the congregation has been great. I highly encourage RLC for any church that is looking to mobilize their people!


What is unique about the Red Letter Challenge?
The Red Letter Challenge focuses on Jesus' commands to His disciples. As Pastor Zach Zehnder examined all that Jesus said to His disciples, he found five principles most important to Jesus: Being, Forgiving, Serving, Giving, and Going. We believe that helping people in these five areas will lead to incredible spiritual growth for the people in your church. For more about the RLC, go to this link.
How will this increase small group engagement?
By having pre-made, quality small group study guides and videos, and following our promotion plan, we believe that your church will see significant growth in your small groups. In 2018, churches that participated in the RLC and followed our promotion plan all saw an increase in small groups. One church even grew by 500%. Smaller churches that didn’t have small groups used RLC to launch their small groups, and even large churches saw growth many times over 40%.
Can I order a different quantity than the above bundles?
Yes, please contact us here and we will be happy to give you a comparable quote depending on whatever size you need.
Can I see a sample of the workbook?
Yes, simply please contact us with a request and you will be emailed a 100-page sample.
I'm not from United States. Can I participate with my church or small group?
Yes, email us here and let us know your address and which bundle or what quantity of books you would need and we will be happy to provide you a quote.
How soon will the orders get here?
Books are in stock and can get to you within 3-5 business days of ordering for USA orders.
Is there a refund available for workbooks that don't sell?
Yes, we will refund you 90% of the total cost of the workbooks that don't sell after receiving the workbooks back in our possession. We want this to be as low-risk as possible. Our statistics show us that churches that have a solid promotion and distribution strategy sell around 85-90% of their average weekly worship attendance.
What do you suggest for a solid promotional plan for RLC?
We suggest a 3-4 week lead-in with the books already at your site. We have a promotional video you can use in our graphics package and will be happy to assist you in launching the RLC in your setting.
When is the best time to launch a 40-day church campaign?
These are the 5 best times we've seen to launch a 40-day church campaign.
  1. Beginning of Year: You can promote heavily in December and at Christmas and build some serious momentum in the new year.
  2. 40 Days prior to Easter: Many churches will encourage people to give up something for the 40 days of Lent. We love this practice, but also, we've seen many churches encourage their people not just to give up something, but to start something new as well. There is nothing better to start than putting the words of Jesus into practice!
  3. 40 Days after Easter: You can promote heavily at Easter and really give your church something exciting to come back to the next week. Usually a church will have 6-8 weeks left after Easter while families are still in school and this can provide some great momentum going into the summer months.
  4. Summer: While most churches decrease in attendance in summer months, the RLC is a great opportunity to start the summer with a jump, not a slump!
  5. Fall: Weekly worship attendance is normally at its strongest in the Fall. Why not start the fall with a powerful 40-day church discipleship challenge? We encourage a start time any time after the school session is back and encourage churches to wrap up by Thanksgiving.
Who can I contact for more questions?

Let's Do This!

Ready to take the challenge? If so, choose the package that’s right for you! The more you order, the more you save! If you need different sizes than what is offered, please contact us.

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